Bold Text in Linkedin · A practical Guide

Hello hanekers!

Today we're going to reveal a small but influential LinkedIn secret: the use of bold text. Innovating in the way we present ourselves can be decisive in standing out on this network.

Among all the LinkedIn noise, a bit of formatting can make our post really stand out! LinkedIn has different options, but they're not directly available on LinkedIn's website, so here we'll tell you where and how to do it!

Let's get to it!

Why Use Bold Text on LinkedIn: Use Cases

Why should you consider using bold text on LinkedIn?

Simply because it adds an extra visual touch that captures attention. It's ideal for highlighting keywords in your profile, emphasizing important titles or sections, and making long descriptions more readable.

It's the difference between writing something you want to highlight...

...or writing something that really stands out!

(👆🏽 did you see what we did up there?)

How to Add Bold Text on LinkedIn

Making text bold on LinkedIn is easy, although not immediately obvious...

Why?

Because LinkedIn doesn't offer an option to format your text when creating a post! You have to prepare your text beforehand using other online tools.

Specifically, we use Flowpost.io, which has a specific tool for adding bold text on LinkedIn!

3 Mistakes to Avoid

As with any tool to improve your posts' visibility, there are some pitfalls you should be aware of to avoid making your publications too "spammy" (meaning that instead of standing out... they look cheap!):

1. Don't overuse it: the purpose of bold text is to highlight key points. If everything is bold, nothing stands out!
   
   
2. Ensure readability: some bold characters can be difficult to read. Test before publishing and review after posting to see that everything looks as expected!
   
   
3. Good formatting doesn't fix a bad post:If your post isn't interesting and engaging to the reader, it doesn't matter how much bold text, italics, or sparkle you add, it won't be successful. Content quality comes first, formatting is just the cherry on top!
   
   

That's all for today!

Tell us, how do you use bold text in your LinkedIn posts? Is there anything you'd like to know that we haven't covered in this post?

Let us know in the comments, we're reading!